MLM TRAINING: THE MOST EFFECTIVE WAY TO SELL SUPPLEMENTS BY TIM SALES

I have been extremely fortunate to have made a very healthy living (no pun intended) through the network marketing industry and the health niche in particular.

After a great deal of research, conducting customers surveys and talking to very successful network marketers who are also involved in this market, the most effective way to sell supplements is to draw on three extremely important categories.

1) Is the supplement safe
2) Does the supplement get absorbed
3) Are there proven health benefits from taking this supplement

There is actually a fourth very important category. But this one is from the viewpoint of your prospect and that is: what’s the reason they take supplements or the reason that they don’t.

You already know (I hope) that your job as a network marketer is to focus on your prospect and not on your own interests. Your job in the initial stages is to build rapport with the prospect and ascertain exactly what their needs and wants are. You can only achieve that by giving your prospect your full attention.

If you do that, it will become abundantly clear as to why your prospect is (or isn’t) current taking nutritional supplements. You can still have your “pitch” ready and be well prepared. However, the most effective way to sell supplements and to justify why your product is right for your prospect is to wrap every single thing you say around what is actually valuable to them. Why?

Even if your supplements are of a higher price than some alternatives, you are aligning the benefits of your product with their most important values. This will go a heck of a long way in handling any objections relating to the price should they arise.

And speaking of price related objections – these seem to be the most common. Here is an example of how I have handled it in the past:

In justifying the price, I first explained the importance of all the purity tests dealing with the first category of safety. I wrapped the conversation around purity tests to ensure that there are no harmful ingredients in my supplements. Also emphasizing that if they are taking supplements because they don’t eat healthily, it would be counterproductive to take a supplement that has the wrong amounts of nutrients or isn’t balanced.

You could then spell out the benefit of what your supplement does. The key point I want to make is that you keep wrapping your conversation around why they want to take a supplement in the first place. And again, all this falls into the category of safety. You have to keep bringing it back to why it’s valuable to them.

The second important category relates to how much if any of the supplement gets absorbed. Regardless of the price of the product, if it is not absorbed into the system, what is the point of taking it? My conversation concentrated on the fact that the prospect wasn’t eating healthily and about the absorption rate of pills so that the prospect was getting the right balance of nutrients. You could do the same. You could make comparisons between pills and capsules.

The final part is to emphasize the real health benefits in taking that supplement. In other words, given the product is safe and the right amount of product is being absorbed into the system, is the product actually going to do them any good?

These benefits must be proven. There is enough noise and conflicting opinions out there. Maintain their trust and your credibility by doing your homework and by discussing the benefits that are known to be factual. Again wrap your conversation around what is of the most value to your prospect. That is the most effective way to sell supplements.

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