MLM COMPANY-Start-up or Established Company?

MLM COMPANY:START-UP OR ESTABLISED COMPANY?

Once you have decided to join an MLM company, you need to decide whether to join a new start-up company or an established company.

Many entrepreneurs prefer an older established company that has been doing business for over 4 or 5 years. Why? Because a more established company has ironed out many glitches that every business faces. And, given that the company has lasted, it shows that the management have negotiated and successfully dealt wth all the challenges they had to face.

Also, an established company is more than likely to have good training for distributors in the field. There will also be a whole lot more testimonials for the product as well as the business. This gives credibility to the opportunity and can make prospecting easier.

New or start-up companies have not been tried and tested as yet. They may not survive. You may build a large downline only to find that the company closes down because of poor management or an unattractive product. There can be many reasons for companies closing.

On the plus side, new companies are fresh and it is exciting to watch them grow. If you are adventurous, you will enjoy the challenge of educating prospects about your company or product. If you choose a start-up, make sure you are happy with the management team. Are they experienced marketers? Have they been successful distributors? Is the company well funded? Is the product different or novel or is it a me-too product? Is it reasonably priced? Does the pay plan reward the newbie as well as the experienced rep?

So it’s up to you to decide whether you are the adventurous type who enjoys a challenge or whether you are more conservative and prefer a company that has already established itself.